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Dribbling Through the Digital Game with Hannah Peery


Courtesy of Hannah Peery via Instagram


In the fast-paced world of the NBA, where every dribble and dunk is captured for the world to see, one woman is redefining the game through the lens of creativity and digital innovation. Meet Hannah Peery, a social media content creator and photographer for the Houston Rockets, whose unique blend of passion for basketball and storytelling has transformed the team’s online presence and captivated fans in ways never seen before.


Early Days: A Passion for Sports


Hannah Peery is one of the many great storytellers who gets to work behind the scenes to bring content to sports fans. But, her love for the game started long before she ever picked up a camera.


“Sports have been a big part of my family since I was little. I started playing basketball when I was six years old and my mom was my basketball coach so I’ve always had a deep love for basketball and it’s been a really big part of my life for a long time,” Peery said. “When I kinda had that journey in college that I wanted to work in sports, working in the NBA was always the goal for me.”


Her journey didn’t always start out on the social media or even sports media track. When she first started her degree at the University of Florida, she was on the pre-med track. Unsure of which direction she wanted to go, Hannah decided to take a semester off and reevaluate. When she came back to school, she knew she found her passion in sports.


Courtesy of Hannah Peery via Instagram


One thing about Hannah is that she’s not afraid to get her hands dirty and cover sports in many different aspects. Hannah’s impressive resume includes experience in photography, videography, broadcasting, radio, and writing sports articles.


Courtesy of Hannah Peery via Instagram


Connecting with Fans and Followers


Hannah gets to live the best of both worlds on the court on a day-to-day basis which is something that many of us dream of. She does this just through work by experiencing the game and getting to share content online and. “My job consists of a lot of things but my main responsibility is working with the team to determine our social media strategy and voice and also covering games and posting live highlights during games, I create a lot of content, so my niche within our team is creating TikTok's and Instagram reels which is probably my favorite thing to do. I do some photography, but mostly on the road since we don’t have a travel photographer. Overall, I mostly just cover all of our accounts and get content out there for our fanbase.”


When I asked Hannah the benefits of sharing her journey in sports online, she said it has undoubtedly opened up opportunities for her. “Absolutely. It’s opened up a lot of doors for me and it’s so fulfilling in a way that I get to inspire people and show people that this field is out there for them. My goal is to educate and inspire people that you can work in a field that you enjoy and experience new things.”


Courtesy of Hannah Peery via Instagram


One piece of advice can go a really long way. When I asked Hannah what her biggest piece of advice is for those wanting to get into the industry, she had this to say:


“My biggest piece of advice that I tell people is to really diversify as much as possible. When you’re applying for jobs, having experience in a lot of different fields is going to be so valuable to you, especially in creatives.”

Outside of the world of basketball, Hannah also shares advice about getting work in the sports industry and “day-in-my-life” videos through Instagram and her most followed platform, TikTok, which has over 100,000 followers.


Shaping the Future of Sports Content Creation


All of Hannah’s hard work has undoubtedly helped her get to where she is now. Today, Hannah is the Senior Social Media Coordinator for the Houston Rockets.


Through her creativity, authenticity, and unwavering dedication to fan engagement, she has not only elevated the Rockets' online presence but has set a new standard for how sports teams connect with their audience in the digital age. As the Rockets soar to new heights, Hannah Peery ensures that their digital journey is as thrilling as the action on the court.


Courtesy of Hannah Peery via Instagram


Social Media Content Created by: Simran Sandhra

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