* IF YOU NEED ME I'LL BE AT THE GAME * IF YOU NEED ME I'LL BE AT THE GAME * IF YOU NEED ME I'LL BE AT THE GAME * IF YOU NEED ME I'LL BE AT THE GAME * IF YOU NEED ME I'LL BE AT THE GAME * IF YOU NEED ME I'LL BE AT THE GAME *
The partnership between Steph Curry and Under Armour has been part of the sneaker world for so long that it almost felt permanent. That is why Thursday’s announcement that the two sides have officially ended their 13-year run landed like a surprise across the sports world. Curry Brand is now fully independent and ready to find a new retail partner, and Under Armour is shifting its attention back to rebuilding its core business.