On the Big Stage: Beyoncé Goes Full Throttle in Custom Ferrari For Cowboy Carter Tour

You can try to deny it, but the influence of fashion in the sports world has taken over. From pre-game looks to awards ceremonies and paddock pieces, fashion has become a major component in all areas. 

Motorsports fashion has transcended the track, as Ferrari Style is a showcase of curated collections made by the iconic brand. While they include nods to the iconic cars that have made Ferrari what it is today, it’s able to stand on its own as a fashion house.

Ferrari Style has been seen on many notable figures, including Raye, Usher, and, of course, the drivers Lewis Hamilton and Charles Leclerc themselves. However, Ferrari Style was recently featured on the biggest stage so far: The “Cowboy Carter” Tour. 

Beyoncé wore a custom-made Ferrari look, created by Rocco Iannone, the Creative Director of Ferrari Style. The brand described the look as a “moving canvas,” featuring a leather coat and matching chaps, using various colors and the signature Ferrari red.

Beyoncé’s custom Ferrari look during her “Cowboy Carter” Tour. Courtesy of @Ferraristore on X.

The look wasn’t solely for the queen bee, as the Italian brand also led the creative design for the dancers. The Houston-born singer isn’t known for doing anything lackluster, and these looks speak for themselves.

The attention to detail for this specific look emphasizes the commitment the brand has to being a serious contributor in the fashion world. Beyoncé’s tour is an homage to her roots and the country music genre as a whole. The western-style look perfectly emulates where she was raised while also staying true to her current style.

As a Houston-raised singer, Beyoncé’s tour is a love letter to the place that kick-started everything. Courtesy of @Ferraristore on X.

While the look is inspired by Ferrari Style’s Fall/Winter 2025 collection, it is a one-of-a-kind piece created specifically for the singer. The coat is a work of art on its own, having been hand-dyed, highlighting how much care and detail were put into creating it.

Beyoncé’s previous tour for her album Renaissance is currently the eighth-highest-grossing tour of all time. This tour joins others such as Taylor Swift, Harry Styles, Elton John, and more.

It seems that the “Cowboy Carter” Tour is also doing extremely well, as it is now the highest-grossing Country tour of all time, earning $388 million, and is the sixth-highest-grossing female artist tour of all time.

Beyoncé is no stranger to success, and her two recent tours reflect that. The “Cowboy Carter” tour has made history already, and it’s not even over yet. Courtesy of Xsnoize.com.

It’s no question that the singer has influence, and her wearing Ferrari Style shows just how influential the brand has become. If Beyoncé wears it, then it must be quality Fashion. There is much to expect from this brand moving forward, especially to see who will don Ferrari Style next, and whether it will be on another big stage or seen in the paddock.

Edited by Reese Dlabach